https://megdesh.com Meghana Deshpande Wed, 28 Jun 2023 11:09:51 +0000 https://megdesh.com en https://megdesh.com/Scayla Wed, 28 Jun 2023 11:09:51 +0000 Meghana Deshpande https://megdesh.com/Scayla <img width="1400" height="948" width_o="1400" height_o="948" data-src="https://freight.cargo.site/t/original/i/b934d1e22d8ff94aff5bf015d41b55c035343a73b580a52f253d4f3725b2006d/Apple-Set-2.svg" data-mid="183705746" border="0" src="https://freight.cargo.site/w/1000/i/b934d1e22d8ff94aff5bf015d41b55c035343a73b580a52f253d4f3725b2006d/Apple-Set-2.svg" /> /01 Brief Scayla landing page I was tasked with designing a captivating landing page for Scayla Apps' Shopify App Redirect Pro. Taking full ownership of the design process, I conducted thorough research to understand the target audience and industry trends. By creating responsive web designs for desktop, tablet, and mobile platforms in light and dark modes, I optimized the user experience. Through iterative thinking and collaboration with the team, I proactively solved issues and developed a unique design system for a cohesive and effective solution. The result was a visually captivating landing page that successfully showcased the app's features and drove conversions. /RolesUIX Designer /DeliverablesWebsite <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/1f7ce505f887122be3d4be5a39208ab3bfaebff5ac4e4f6a51ea8facd330da5f/Slide-16_9---108.svg" data-mid="183705747" border="0" src="https://freight.cargo.site/w/1000/i/1f7ce505f887122be3d4be5a39208ab3bfaebff5ac4e4f6a51ea8facd330da5f/Slide-16_9---108.svg" /> <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/689c9af5c70378297cd30319057279407a0304db25b84d0d631eaa1d8cdb17b8/Slide-16_9---116.svg" data-mid="183705749" border="0" src="https://freight.cargo.site/w/1000/i/689c9af5c70378297cd30319057279407a0304db25b84d0d631eaa1d8cdb17b8/Slide-16_9---116.svg" /> <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/df02b7ba3551f6bed1f2d6ee5c0b6784c0e9dde28ecf89e6948a66a93d88d5a3/Slide-16_9---117.svg" data-mid="183705750" border="0" src="https://freight.cargo.site/w/1000/i/df02b7ba3551f6bed1f2d6ee5c0b6784c0e9dde28ecf89e6948a66a93d88d5a3/Slide-16_9---117.svg" /> <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/7a3246e5b35fa2f7bdd898ecec88752091e3205a76149349af5880292822d2c0/Slide-16_9---119.svg" data-mid="183713197" border="0" src="https://freight.cargo.site/w/1000/i/7a3246e5b35fa2f7bdd898ecec88752091e3205a76149349af5880292822d2c0/Slide-16_9---119.svg" /> <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/de4e32e0539ad023a506bd0eeb05981ca4893300ef13de58434e18b12e3e2847/Slide-16_9---118.svg" data-mid="183709958" border="0" src="https://freight.cargo.site/w/1000/i/de4e32e0539ad023a506bd0eeb05981ca4893300ef13de58434e18b12e3e2847/Slide-16_9---118.svg" /> <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/8a31240bd00479e9d871fcdb142ddbe9295cfaef715db44e67d5ae0e577a347e/Slide-16_9---120.svg" data-mid="183705894" border="0" src="https://freight.cargo.site/w/1000/i/8a31240bd00479e9d871fcdb142ddbe9295cfaef715db44e67d5ae0e577a347e/Slide-16_9---120.svg" /> <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/a7b36d60b3cb7b189863d741e8b70875225956e3b822c3c8f55e1add7e52b192/Slide-16_9---123.svg" data-mid="183705755" border="0" src="https://freight.cargo.site/w/1000/i/a7b36d60b3cb7b189863d741e8b70875225956e3b822c3c8f55e1add7e52b192/Slide-16_9---123.svg" /> <img width="1400" height="890" width_o="1400" height_o="890" data-src="https://freight.cargo.site/t/original/i/f948a38937188302ebc8635a0f94563ac61c17386bc179f8a1b7f678167ab8b0/Slide-16_9---122.svg" data-mid="183711159" border="0" src="https://freight.cargo.site/w/1000/i/f948a38937188302ebc8635a0f94563ac61c17386bc179f8a1b7f678167ab8b0/Slide-16_9---122.svg" /> https://megdesh.com/Project-archive Sun, 14 Aug 2022 22:22:32 +0000 Meghana Deshpande https://megdesh.com/Project-archive <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f85c43de9e9acc38c43528347590f9569dee5b2b3009f6cce7e63bd6b49e687/ddfgdf.jpg" data-mid="182083984" border="0" src="https://freight.cargo.site/w/1000/i/7f85c43de9e9acc38c43528347590f9569dee5b2b3009f6cce7e63bd6b49e687/ddfgdf.jpg" /> /01 ProjectProject Archive A shoot for CSM student Laurence Turner’s vintage Balenciaga inspired garment. This shoot was later displayed at Tate Late. /RoleArt Director/CategoryPhotoshoot Team:Garment - Larry Turner Photographer - He Xin RunStylist - Craig LohMUA - Min KimModel - Eva <img width="1141" height="1521" width_o="1141" height_o="1521" data-src="https://freight.cargo.site/t/original/i/fc85e27849aaaee70a7ea728ddd4af12ac7596b0e55724f39b7b301e51db2591/3.jpg" data-mid="182084198" border="0" src="https://freight.cargo.site/w/1000/i/fc85e27849aaaee70a7ea728ddd4af12ac7596b0e55724f39b7b301e51db2591/3.jpg" /> <img width="1049" height="1399" width_o="1049" height_o="1399" data-src="https://freight.cargo.site/t/original/i/370dc5f180338931466f13114d46416ea4ea15e067909dee703fbbf03f99e548/2.jpg" data-mid="182084204" border="0" src="https://freight.cargo.site/w/1000/i/370dc5f180338931466f13114d46416ea4ea15e067909dee703fbbf03f99e548/2.jpg" /> <img width="991" height="1321" width_o="991" height_o="1321" data-src="https://freight.cargo.site/t/original/i/683b59c0cc834e20b03347501ddb7eeec9a144ec1ec9e4a194ca1e4915871940/1.jpg" data-mid="182084197" border="0" src="https://freight.cargo.site/w/991/i/683b59c0cc834e20b03347501ddb7eeec9a144ec1ec9e4a194ca1e4915871940/1.jpg" /> https://megdesh.com/Marques-Almeida-1 Wed, 15 Mar 2023 12:26:06 +0000 Meghana Deshpande https://megdesh.com/Marques-Almeida-1 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfcd47470bcb448032f726561f00eb153116d28c03b318fb30365fa9bdadb349/01.jpg" data-mid="171745153" border="0" src="https://freight.cargo.site/w/1000/i/bfcd47470bcb448032f726561f00eb153116d28c03b318fb30365fa9bdadb349/01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34f494526d2be138d8a6e3c3b59b03c3b87a1100a232eae6d0b09903396a330d/07.jpg" data-mid="171745163" border="0" src="https://freight.cargo.site/w/1000/i/34f494526d2be138d8a6e3c3b59b03c3b87a1100a232eae6d0b09903396a330d/07.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d49ebe65c29c2c6e5e8359c938f518c5d6ba0315b53220c068f5a384cd99d35/04.jpg" data-mid="171745132" border="0" src="https://freight.cargo.site/w/1000/i/9d49ebe65c29c2c6e5e8359c938f518c5d6ba0315b53220c068f5a384cd99d35/04.jpg" /> /01 ProjectMarques Almeida A 30 second campaign revolving around Fashion brand Marques Almeidas checkered shirt. The campaign follows a girl in her youth as she traverses around her neighbourhood, indulging in her curiosity, nostalgia and serendipity found within her surroundings. /RolesCo-Art DirectionFilmography&nbsp;Post-Production&nbsp;/CategoryCampaign /CollaboratorsCo-Art Direction - Tiffany LawStylist - Tiffany Law <img width="4853" height="3432" width_o="4853" height_o="3432" data-src="https://freight.cargo.site/t/original/i/25cf472d926772e8203ccf9457674b733c6a93e51f4299d9070c4dad3eb49f1a/Marques-Almeida_Page_02.jpg" data-mid="182047383" border="0" src="https://freight.cargo.site/w/1000/i/25cf472d926772e8203ccf9457674b733c6a93e51f4299d9070c4dad3eb49f1a/Marques-Almeida_Page_02.jpg" /> <img width="4830" height="3415" width_o="4830" height_o="3415" data-src="https://freight.cargo.site/t/original/i/19556484400d8a241e6eee8022e89808a500b9d4b3cdd38ecca1463d195614c4/Marques-Almeida_Page_01.jpg" data-mid="182047376" border="0" src="https://freight.cargo.site/w/1000/i/19556484400d8a241e6eee8022e89808a500b9d4b3cdd38ecca1463d195614c4/Marques-Almeida_Page_01.jpg" /> <img width="4724" height="3341" width_o="4724" height_o="3341" data-src="https://freight.cargo.site/t/original/i/ed0624a91f8eba758270a5b495500f13a87bf6dd7aee79e1ff3f0219b886eeef/Marques-Almeida_Page_03.jpg" data-mid="182047393" border="0" src="https://freight.cargo.site/w/1000/i/ed0624a91f8eba758270a5b495500f13a87bf6dd7aee79e1ff3f0219b886eeef/Marques-Almeida_Page_03.jpg" /> <img width="4572" height="3233" width_o="4572" height_o="3233" data-src="https://freight.cargo.site/t/original/i/39dfd24a0d5e4e2be3e72c63296354b5dc40902c8f04e128514b4fde558f39ac/Marques-Almeida_Page_04.jpg" data-mid="182047445" border="0" src="https://freight.cargo.site/w/1000/i/39dfd24a0d5e4e2be3e72c63296354b5dc40902c8f04e128514b4fde558f39ac/Marques-Almeida_Page_04.jpg" /> <img width="4818" height="3407" width_o="4818" height_o="3407" data-src="https://freight.cargo.site/t/original/i/7565962c8814ffebe1e8939ef19c162c3d1e66b630676a0522ac9c2c8c239090/Marques-Almeida_Page_05.jpg" data-mid="182047446" border="0" src="https://freight.cargo.site/w/1000/i/7565962c8814ffebe1e8939ef19c162c3d1e66b630676a0522ac9c2c8c239090/Marques-Almeida_Page_05.jpg" /> <img width="4713" height="3332" width_o="4713" height_o="3332" data-src="https://freight.cargo.site/t/original/i/01099752780df1285000873537b3ff8596e8cc7fa5e6d2ae64b7142e1875d31b/Marques-Almeida_Page_07.jpg" data-mid="182047453" border="0" src="https://freight.cargo.site/w/1000/i/01099752780df1285000873537b3ff8596e8cc7fa5e6d2ae64b7142e1875d31b/Marques-Almeida_Page_07.jpg" /> <img width="4713" height="3332" width_o="4713" height_o="3332" data-src="https://freight.cargo.site/t/original/i/58517c66674008fcb7cf6142b2455460fe4e6d2499b9647f9965d70fe2a0dab4/Marques-Almeida_Page_06.jpg" data-mid="182047450" border="0" src="https://freight.cargo.site/w/1000/i/58517c66674008fcb7cf6142b2455460fe4e6d2499b9647f9965d70fe2a0dab4/Marques-Almeida_Page_06.jpg" /> <img width="4713" height="3332" width_o="4713" height_o="3332" data-src="https://freight.cargo.site/t/original/i/b20b7f2e7a90cf715539148cfe462c4a6632ac3e7e2fe0eaf34f11039a2241fa/Marques-Almeida_Page_08.jpg" data-mid="182047455" border="0" src="https://freight.cargo.site/w/1000/i/b20b7f2e7a90cf715539148cfe462c4a6632ac3e7e2fe0eaf34f11039a2241fa/Marques-Almeida_Page_08.jpg" /> <img width="4713" height="3332" width_o="4713" height_o="3332" data-src="https://freight.cargo.site/t/original/i/ca03d101c7e1806f7601722dfbe458e9de874f8249a480b8a1cdbabe8a536d3c/Marques-Almeida_Page_09.jpg" data-mid="182047475" border="0" src="https://freight.cargo.site/w/1000/i/ca03d101c7e1806f7601722dfbe458e9de874f8249a480b8a1cdbabe8a536d3c/Marques-Almeida_Page_09.jpg" /> <img width="4713" height="3332" width_o="4713" height_o="3332" data-src="https://freight.cargo.site/t/original/i/6d27f6dff8d6d25c413494aa07e3fc4416d592bc5d7ee75c4ebb2eefb0dd098d/Marques-Almeida_Page_10.jpg" data-mid="182047485" border="0" src="https://freight.cargo.site/w/1000/i/6d27f6dff8d6d25c413494aa07e3fc4416d592bc5d7ee75c4ebb2eefb0dd098d/Marques-Almeida_Page_10.jpg" /> https://megdesh.com/Anti-fragile-tribe-report-1 Wed, 15 Mar 2023 12:45:07 +0000 Meghana Deshpande https://megdesh.com/Anti-fragile-tribe-report-1 <img width="4867" height="2738" width_o="4867" height_o="2738" data-src="https://freight.cargo.site/t/original/i/230957b253463f8a7b76918e20945888d5cf328b62fb79040b0f1e64b2bd857d/f3wwegegerh-Recovered.png" data-mid="171747240" border="0" src="https://freight.cargo.site/w/1000/i/230957b253463f8a7b76918e20945888d5cf328b62fb79040b0f1e64b2bd857d/f3wwegegerh-Recovered.png" /> /01 ANTIFRAGILE -COLLECTIVE Skincare Tribe Report We were the "Anti-Fragile Collective," a group of students specializing in Journalism, Creative Direction, and PR. Our collective aimed to produce a Tribe report that explored and examined the concept of anti-fragility through the perspective of Generation Z. Drawing from my expertise in Creative Direction, I collaborated with other creative individuals to design a visually captivating chapter for the tribe report, offering a meaningful response to the essence of antifragility. /Roles Co-Art Director Copywriter /Category Research Layout Design /TeamCo-Art Director &nbsp; &nbsp; + Manya GutgutiaCopywriters &nbsp; &nbsp; + Illeana Anne&nbsp; &nbsp; + Lara Fortina&nbsp; &nbsp; + Princess Schneider&nbsp; &nbsp; + Manya Gutgutia <img width="2382" height="1536" width_o="2382" height_o="1536" data-src="https://freight.cargo.site/t/original/i/50ef3c30d1dcf5d341f0672392b7985fd091b0def92124390108c2618af3edd9/sfgdfg.png" data-mid="181384600" border="0" src="https://freight.cargo.site/w/1000/i/50ef3c30d1dcf5d341f0672392b7985fd091b0def92124390108c2618af3edd9/sfgdfg.png" /> <img width="2193" height="1644" width_o="2193" height_o="1644" data-src="https://freight.cargo.site/t/original/i/f363d29d2d7214532ad28253c59874a45042d107686e47cf9266908dc6b7f44c/-jk.j.png" data-mid="181384670" border="0" src="https://freight.cargo.site/w/1000/i/f363d29d2d7214532ad28253c59874a45042d107686e47cf9266908dc6b7f44c/-jk.j.png" /> <img width="2382" height="1536" width_o="2382" height_o="1536" data-src="https://freight.cargo.site/t/original/i/16240fab8ca5182e06b48c79eca288c7dbe1304d04c66a0a25986e0e5fa9c2c6/djdgd.png" data-mid="181384601" border="0" src="https://freight.cargo.site/w/1000/i/16240fab8ca5182e06b48c79eca288c7dbe1304d04c66a0a25986e0e5fa9c2c6/djdgd.png" /> <img width="2382" height="1536" width_o="2382" height_o="1536" data-src="https://freight.cargo.site/t/original/i/bd6217e14b5abb9773d3dd6fb2bd0acb5c3e1c016c4d1bc7a083ecd419f45422/57i67.png" data-mid="181384440" border="0" src="https://freight.cargo.site/w/1000/i/bd6217e14b5abb9773d3dd6fb2bd0acb5c3e1c016c4d1bc7a083ecd419f45422/57i67.png" /> /02 RESEARCH What is Antifragility? Building upon an anti-fragile manifesto and extensive ethnographic research, our aim was to generate valuable ideas and narratives for Generation Z. Antifragility, coined by Nassim Nicholas Taleb, represents a mindset where individuals turn negative circumstances into opportunities for growth. To grasp how Gen Z embraces antifragility, I examined skincare trends on popular social media platforms such as TikTok and Instagram, as well as overarching trends within the skincare industry. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37dd62695c561bad7c6a3fc57b0202e6c244c4c3c1768d0354ff8b57f497cfe9/Slide-16_9---38.svg" data-mid="181370801" border="0" src="https://freight.cargo.site/w/1000/i/37dd62695c561bad7c6a3fc57b0202e6c244c4c3c1768d0354ff8b57f497cfe9/Slide-16_9---38.svg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73b9986ebca81469163e9a4b1d69d04bcebe40eefd68db071034757e2dc8a402/ert.svg" data-mid="181479259" border="0" src="https://freight.cargo.site/w/1000/i/73b9986ebca81469163e9a4b1d69d04bcebe40eefd68db071034757e2dc8a402/ert.svg" /> /03 CASE STUDIES Visual Research Analyzing the behaviors of Generation Z, known for their 8-second attention span, involves examining the methods used to capture their attention, such as visual imagery and marketing mediums employed by brands. This analysis will provide valuable insights into their behaviors and, in turn, inform the Art Direction more effectively. Gen Z distinguishes between real and fake media, prioritizing self-care and uplifting content over the "Instagram aesthetic." Brands align with these values, creating authentic campaigns that foster self-love and community participation. The "Clear &amp; Clean" visual aesthetic, embraced by brands like Glossier, resonates with Gen Z's preference for transparency. Emerging brands like Squish promote self-acceptance through vibrant and whimsical products. Gen Z's rejection of perfection inspires brands to embrace authenticity and celebrate individuality. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a32246b64089e11897f80b82402d1ef3f7ad2e1b3b989b66ef135dffc2a30dc6/GFG.svg" data-mid="181484260" border="0" src="https://freight.cargo.site/w/1000/i/a32246b64089e11897f80b82402d1ef3f7ad2e1b3b989b66ef135dffc2a30dc6/GFG.svg" /> /04 ART DIRECTION Generation Z places significant value on aesthetics, considering it a crucial factor in their purchasing decisions regarding brands. Brands have recognized this and are leveraging aesthetics that align with Gen Z's values. Through our research, we have identified two distinct aesthetics: "FUN &amp; FRESH": This aesthetic revolves around the belief that skincare is an inner journey. It emphasizes the importance of smiling, playfulness, self-love, and enjoying skincare rituals."CLEAN &amp; CLEAR": This aesthetic addresses Gen Z's demand for brands to be transparent about their ethical values and ingredients. It draws inspiration from science and minimalism, aligning with the anti-fragile movement that Gen Z actively supports. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73a4564d4edf831266bb376c4ecce68224910a9f050e42ec7968b49bdf85fc08/Slide-16_9---37.svg" data-mid="181363567" border="0" src="https://freight.cargo.site/w/1000/i/73a4564d4edf831266bb376c4ecce68224910a9f050e42ec7968b49bdf85fc08/Slide-16_9---37.svg" /> https://megdesh.com/Ode-to-the-past-1 Wed, 15 Mar 2023 13:07:23 +0000 Meghana Deshpande https://megdesh.com/Ode-to-the-past-1 <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d0cb7b8969a423032d690e277e523299a222e50c2d8310623dab1eb8cbb62254/Wales-Bonner-Poster-D.png" data-mid="187296390" border="0" src="https://freight.cargo.site/w/1000/i/d0cb7b8969a423032d690e277e523299a222e50c2d8310623dab1eb8cbb62254/Wales-Bonner-Poster-D.png" /> /01 Project A Singular Image For this project, my objective was to embody the ETHOS and AESTHETIC of an up-and-coming fashion designer through a still image design. I was assigned a designer from the esteemed British Fashion Council's 2018/19 NEWGEN scheme /RolesConcept, Art Direction, Illustration, Research, Campaign, Design /DeliverablesSocial media integration, Poster, Print, Digital, OOH <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fc958e0da2fc7138f7baee68c7a2bd9aa2d5d0c123db8093b4c4123964c1aa90/Wales-bonner-illustration.png" data-mid="180701047" border="0" src="https://freight.cargo.site/w/1000/i/fc958e0da2fc7138f7baee68c7a2bd9aa2d5d0c123db8093b4c4123964c1aa90/Wales-bonner-illustration.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c28c7481acbcbbd59d6c840106ff79ed0222b8fb25a0aefc2c8d8173c3591b02/wales-bonner-reworked.png" data-mid="180700293" border="0" src="https://freight.cargo.site/w/1000/i/c28c7481acbcbbd59d6c840106ff79ed0222b8fb25a0aefc2c8d8173c3591b02/wales-bonner-reworked.png" /> /02 RESEARCH Understanding Wales Bonners Universe Grace Wales Bonner is celebrated for her profound exploration of black spirituality and the art of hybridity. Seamlessly fusing her passion for history and academia with fashion design, she expertly utilizes her creations to forge thought-provoking connections and weave intricate narratives. Bonner's work emanates an authentic and refined aesthetic, paying homage to pivotal historical movements such as the Harlem Renaissance. <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/c5f2a5fa392628fe7be9711310789f47ba9ca489ea78bcd15fbc3cc60175f191/Slide-16_9---26.jpg" data-mid="181103968" border="0" src="https://freight.cargo.site/w/1000/i/c5f2a5fa392628fe7be9711310789f47ba9ca489ea78bcd15fbc3cc60175f191/Slide-16_9---26.jpg" /> -&gt; PRIMARYIn my pursuit of a deeper understanding of the world of Wales Bonner, I engaged in extensive primary research. This involved actively participating in her sample sales, immersing myself in the craftsmanship and tactile qualities of her garments. Additionally, I actively connected with her customers and clients through social media, engaging in conversations and carefully considering their feedback to comprehend the impact and resonance of her designs. -&gt; SECONDARYFurthermore, I conducted thorough research into Wales Bonner's collaborations, delving into her choice of models, photographers, and celebrity clients. I closely analyzed her meticulous styling approach and the thoughtfully selected locations for her fashion presentations. This research also involved an in-depth exploration of her previous fashion collections, where I paid meticulous attention to the textures, accessories, stitches, and structural elements that define her designs.To ensure a comprehensive understanding of Wales Bonner's work, I also conducted thorough research on key historical events, paintings, figures, and media that were referenced through her designs. This allowed me to grasp the depth and significance of her creative ethos. <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/0e8a74b68e4becd66d129da0018100c4870a041f68890fe969a2e1076b59e4ce/HARLEM-REN-MOODBOARD.jpg" data-mid="181101205" border="0" src="https://freight.cargo.site/w/1000/i/0e8a74b68e4becd66d129da0018100c4870a041f68890fe969a2e1076b59e4ce/HARLEM-REN-MOODBOARD.jpg" /> /03 IDEA Forging Connections Distinguished for her meticulous tailoring and unique fusion of cowrie shell embroidery adorned with Swarovski crystals, Bonner showcases an unrivaled mastery of technical precision. Driven by a profound fascination for hybridity, she consistently navigates the delicate spaces that bridge diverse realms, whether it's the intersection of her African and British heritage, the harmonious interplay between traditional handcraft and contemporary couture techniques, or the nuanced dialogue between masculinity and femininity. Inspired by this captivating vision, my own creative exploration revolves around forging connections between India and Africa.Rooted in historical narratives and enriched by my personal Indian cultural background, I endeavor to weave together the threads of these two vibrant cultures, infusing them with a traditional aesthetic. Immersed in this realm of artistic synthesis, I aspire to create a captivating design that resonate with diverse audiences, igniting profound conversations that transcend boundaries. <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d1187dadc5dad9cdc32061e5c70f7bc4ff4931ee1115e2646bc331a59c239674/odighd.png" data-mid="181043061" border="0" src="https://freight.cargo.site/w/1000/i/d1187dadc5dad9cdc32061e5c70f7bc4ff4931ee1115e2646bc331a59c239674/odighd.png" /> /04 THE CRAFT Re-imagining Malik Ambar In my research, I explored Wales Bonner's cultural references and focused on the historical era and figures that inspired her work. Now, I will narrow my research to examine the relationship between Africa and South India, specifically looking for similarities between the two regions. Leading me to the story of Malik Ambar. Malik Ambar, an Ethiopian slave brought to South India, defied the chains of his past to become a prominent figure in history. Rising above societal limitations, he led a resistance against the Mughal empire and earned respect through his strategic victories. Malik Ambar's remarkable journey from slavery to becoming a Maharajah embodies resilience, strength, and the power to shape one's destiny. <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/5718457f31f4a1d7ac137edad1829f2d71304aea51d2cae50bf534397ffce0ff/Slide-16_9---30.jpg" data-mid="181103914" border="0" src="https://freight.cargo.site/w/1000/i/5718457f31f4a1d7ac137edad1829f2d71304aea51d2cae50bf534397ffce0ff/Slide-16_9---30.jpg" /> <img width="2356" height="3001" width_o="2356" height_o="3001" data-src="https://freight.cargo.site/t/original/i/2348ad78af3f9121a17ad3c9d29c232d235db9d3df68e3bf86a951e8b47438c3/FINAL.jpg" data-mid="171750980" border="0" src="https://freight.cargo.site/w/1000/i/2348ad78af3f9121a17ad3c9d29c232d235db9d3df68e3bf86a951e8b47438c3/FINAL.jpg" /> /05 OUTCOME The Image In my experiments, I continued using the painting of the head along with a black-and-white composition, but this time I situated the character in an Indian setting to align with Wales Bonner's emphasis on history, culture, and hybridity. The model embodies Malik Ambar, the Ethiopian slave turned Maharajah, symbolizing the connection between West Africa and South India. Adorned with traditional Maharajah jewelry, the character's pose and expression challenge stereotypes of black masculinity, conveying vulnerability and tranquility. Placing him in a room overlooking a South Indian village landscape signifies his esteemed royal position in the region. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/444a132c185ab495f729d2e18e22ee181905d813260deb620667ae84cbee568d/Wales-Bonner-Poster-B.png" data-mid="187295852" border="0" src="https://freight.cargo.site/w/1000/i/444a132c185ab495f729d2e18e22ee181905d813260deb620667ae84cbee568d/Wales-Bonner-Poster-B.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/34c2546fcec5c23900ea938fb85436bab7019354970c8ab01ac8878b225554c7/Wales-Bonner-Poster-E.png" data-mid="187297882" border="0" src="https://freight.cargo.site/w/1000/i/34c2546fcec5c23900ea938fb85436bab7019354970c8ab01ac8878b225554c7/Wales-Bonner-Poster-E.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/69d5154c701fd0a8043216f3f49b56c5e247d4def55c479d5063b1826a9423be/Wales-Bonner-Poster-C.png" data-mid="187297380" border="0" src="https://freight.cargo.site/w/1000/i/69d5154c701fd0a8043216f3f49b56c5e247d4def55c479d5063b1826a9423be/Wales-Bonner-Poster-C.png" /> https://megdesh.com/Neo-space-1 Wed, 15 Mar 2023 14:43:48 +0000 Meghana Deshpande https://megdesh.com/Neo-space-1 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18ea6d63dfbfcc931cf627192a3497c92022078a21428d49511dbb65a7d0135e/Slide-16_9---1-1.png" data-mid="171760278" border="0" src="https://freight.cargo.site/w/1000/i/18ea6d63dfbfcc931cf627192a3497c92022078a21428d49511dbb65a7d0135e/Slide-16_9---1-1.png" /> 01/ PROJECTNeo-Space A VR concept for music hosting collective Cult Of Ya in collaboration with Korean artists DPR. Scared of going outside and missing IRL concerts, the VRspace is an invitation for fans to step into DPRs world for the night and interact with each other in a fun and non-judgmental atmosphere. Focusing on personalisation, the user can fine-tune their experience, helping eliminate notions of anxiety as they are put in control. Area of focus: How colour and UX can be utilised to introduce a sense of comfort and nostalgia to combat the somewhat sterile and cold nature of technology. /RolesArt Director, Strategist, UIX Designer /CategoryBrand research, Trend forecasting, UIX, App design, VR Design, Digital Interface <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f61a406c03000b8303ecced33715a2c2fbfc001eaf595434b9010fe201a9c6c2/nneo-space-01.svg" data-mid="181919221" border="0" src="https://freight.cargo.site/w/1000/i/f61a406c03000b8303ecced33715a2c2fbfc001eaf595434b9010fe201a9c6c2/nneo-space-01.svg" /> 02/ CONTEXT &nbsp; Conceptualised during the pandemic. In this turbulent era, our lives have been drastically altered by the pandemic. It has disrupted our routines and forced us to reconsider our approaches to life. However, Generation Z is familiar with adapting to change. Growing up amidst constant turmoil, they have honed their ability to quickly adjust to new circumstances, recognizing that adaptation is crucial for survival. 03/ CASE STUDY Cult of Ya. CULT OF YA is a collective that curates and hosts exclusive shows in Europe for emerging and renowned Korean artists. Their events are intimate, affordable, and have a dedicated following. They prioritize creating meaningful experiences for both fans and artists. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ebfafdbed74b1746148e31ee31a6e601c43fef00f9315d78011feed1c673502/neo-space-02.svg" data-mid="181919234" border="0" src="https://freight.cargo.site/w/1000/i/0ebfafdbed74b1746148e31ee31a6e601c43fef00f9315d78011feed1c673502/neo-space-02.svg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6aae6ead39c6cadb6c6346af9a2a7c41979b1f49b559846368b34aa26cb66fe2/Neo-space-03.svg" data-mid="181919238" border="0" src="https://freight.cargo.site/w/1000/i/6aae6ead39c6cadb6c6346af9a2a7c41979b1f49b559846368b34aa26cb66fe2/Neo-space-03.svg" /> 04/ PROBLEM + INSIGHT&nbsp; ‘We feel anxious in crowded spaces, but we are free to be vulnerable and have open conversations through the safety of digital communities.’ GEN Z turns to music for escape and as a coping mechanism, using it to address societal, personal, and political concerns. However, their anxiety about gathering in large crowds poses a risk to community-based event collectives like Cult of Ya. With the rise in physical Asian hate, GEN Z prefers staying home to avoid conflicts and opts for streaming artists on digital platforms instead. How can we leverage technology to create a personal, intimate, and immersive experience for an audience that feels anxious and judged, yet yearns for a sense of community and belonging within an isolated environment? <img width="3780" height="2200" width_o="3780" height_o="2200" data-src="https://freight.cargo.site/t/original/i/0dfc9437b55608026adea436bb7303227288e1acb59b676076cc88e77ac70c31/neo-space71.jpg" data-mid="181919066" border="0" src="https://freight.cargo.site/w/1000/i/0dfc9437b55608026adea436bb7303227288e1acb59b676076cc88e77ac70c31/neo-space71.jpg" /> <img width="3780" height="2200" width_o="3780" height_o="2200" data-src="https://freight.cargo.site/t/original/i/4fc14fa6d9949abcd42c9cf45d372f7a079c3aa4ce4ac20723b93abd7190dd6b/neo-space72.jpg" data-mid="181919069" border="0" src="https://freight.cargo.site/w/1000/i/4fc14fa6d9949abcd42c9cf45d372f7a079c3aa4ce4ac20723b93abd7190dd6b/neo-space72.jpg" /> <img width="3780" height="2200" width_o="3780" height_o="2200" data-src="https://freight.cargo.site/t/original/i/bc8c29f0d1969334770bef0b09cd6ade0c18e0d5d95846b041e5ab1301290015/neo-space73.jpg" data-mid="181919073" border="0" src="https://freight.cargo.site/w/1000/i/bc8c29f0d1969334770bef0b09cd6ade0c18e0d5d95846b041e5ab1301290015/neo-space73.jpg" /> <img width="3780" height="2200" width_o="3780" height_o="2200" data-src="https://freight.cargo.site/t/original/i/cbaeb17db36d1690bc67a1b1db6ae34b31e1240abcfb9a9ec4f607748d6e5a02/neo-space74.jpg" data-mid="181919076" border="0" src="https://freight.cargo.site/w/1000/i/cbaeb17db36d1690bc67a1b1db6ae34b31e1240abcfb9a9ec4f607748d6e5a02/neo-space74.jpg" /> <img width="3780" height="2200" width_o="3780" height_o="2200" data-src="https://freight.cargo.site/t/original/i/b1a1f7b32f314bc2b10cac3f213794caa2fdbc703cb003ac6fb5e6287b2b320e/neo-space75.jpg" data-mid="181919079" border="0" src="https://freight.cargo.site/w/1000/i/b1a1f7b32f314bc2b10cac3f213794caa2fdbc703cb003ac6fb5e6287b2b320e/neo-space75.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/445b1a91eeaa876d7e80fdd360c42c92a0942b4b43b095776984ea11a1a3ddac/Neo-space-04.svg" data-mid="181919313" border="0" src="https://freight.cargo.site/w/1000/i/445b1a91eeaa876d7e80fdd360c42c92a0942b4b43b095776984ea11a1a3ddac/Neo-space-04.svg" /> 05/ SOLUTION Visual and musical escapism. A proposed virtual concert venue on a digital planet in outer space. Each space is collaboratively designed with the artist, inviting the audience to immerse themselves in the artist's world for the night. This platform serves as an extension for the artists, allowing for a cohesive narrative across concerts while still encouraging artistic experimentation. The concept stemmed from the idea of escapism, addressing Gen Z's feelings of judgment and anxiety in society. By "traveling to another planet," attendees can experience both visual and musical escapism. The space promotes community by providing tools to easily connect with friends before and during the concert. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a6d1378f42d68de8cc984e9b8fa287413213d341d2f28e686232c765043499a/Neo-space-05.svg" data-mid="181919329" border="0" src="https://freight.cargo.site/w/1000/i/7a6d1378f42d68de8cc984e9b8fa287413213d341d2f28e686232c765043499a/Neo-space-05.svg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4f5436c6ae1a7d28aa7d257eb6e464caef852280f7c5c2c4d0cc9143475e55e3/Slide-16_9---5.png" data-mid="171760230" border="0" src="https://freight.cargo.site/w/1000/i/4f5436c6ae1a7d28aa7d257eb6e464caef852280f7c5c2c4d0cc9143475e55e3/Slide-16_9---5.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c1f478a3cb2415a8cd2c5b0c80296e99e6b1b5414b3c5deb85ac355f8a52d67f/Slide-16_9---3.png" data-mid="171760231" border="0" src="https://freight.cargo.site/w/1000/i/c1f478a3cb2415a8cd2c5b0c80296e99e6b1b5414b3c5deb85ac355f8a52d67f/Slide-16_9---3.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9a4c2cf14dd0734d3f3a2e98d9821ad47539a5fc1ae781fdc82778a3a956fcfe/Slide-16_9---4.png" data-mid="171760232" border="0" src="https://freight.cargo.site/w/1000/i/9a4c2cf14dd0734d3f3a2e98d9821ad47539a5fc1ae781fdc82778a3a956fcfe/Slide-16_9---4.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d74e41e29c287e223f7aeeaf1d259fc5900e8a3a07008f933af9280cc5dd8e5d/Slide-16_9---8.png" data-mid="171760412" border="0" src="https://freight.cargo.site/w/1000/i/d74e41e29c287e223f7aeeaf1d259fc5900e8a3a07008f933af9280cc5dd8e5d/Slide-16_9---8.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/798fba4c36c2240386ccc82fa87dad5e56fca8162bf7f35ca06ef3c5c56cf89f/Slide-16_9---9.png" data-mid="171760316" border="0" src="https://freight.cargo.site/w/1000/i/798fba4c36c2240386ccc82fa87dad5e56fca8162bf7f35ca06ef3c5c56cf89f/Slide-16_9---9.png" /> https://megdesh.com/Front-page Sun, 14 Aug 2022 22:22:34 +0000 Meghana Deshpande https://megdesh.com/Front-page ︎︎︎︎︎︎︎︎︎ <img width="2400" height="1634" width_o="2400" height_o="1634" data-src="https://freight.cargo.site/t/original/i/4477bf7fd9108f961d9b7ae2fde46417ada5694bd3d49304203f5f52b7222934/cover.svg" data-mid="183732394" border="0" src="https://freight.cargo.site/w/1000/i/4477bf7fd9108f961d9b7ae2fde46417ada5694bd3d49304203f5f52b7222934/cover.svg" />Scayla -&gt;&nbsp; A bespoke landing page&nbsp; <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d0cb7b8969a423032d690e277e523299a222e50c2d8310623dab1eb8cbb62254/Wales-Bonner-Poster-D.png" data-mid="191135845" border="0" src="https://freight.cargo.site/w/1000/i/d0cb7b8969a423032d690e277e523299a222e50c2d8310623dab1eb8cbb62254/Wales-Bonner-Poster-D.png" /> Wales Bonner -&gt; An ode to the past <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2f49c45542844f5f027fb1c40f0a5bd8d29cc109da3a933e213d4a4a361cd22b/01.gif" data-mid="178068448" border="0" src="https://freight.cargo.site/w/1000/i/2f49c45542844f5f027fb1c40f0a5bd8d29cc109da3a933e213d4a4a361cd22b/01.gif" /> Neo - Space -&gt; A new way to enjoy music <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/03430acb9ded7e5410cd8dd81721029130739e1f66b827d612a302efed6a6f99/3.jpg" data-mid="178064971" border="0" src="https://freight.cargo.site/w/1000/i/03430acb9ded7e5410cd8dd81721029130739e1f66b827d612a302efed6a6f99/3.jpg" /> Project Archive -&gt; A re-imagining of vintage Balenciaga <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0f41ef34d0b4e1c27775c7b3a1ddb0b30905e34a54b75ac53e49934928d59c64/2.jpg" data-mid="178064972" border="0" src="https://freight.cargo.site/w/1000/i/0f41ef34d0b4e1c27775c7b3a1ddb0b30905e34a54b75ac53e49934928d59c64/2.jpg" /> Tribe Report -&gt; How Gen Z uses Skincare to express anti-fragility <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34f494526d2be138d8a6e3c3b59b03c3b87a1100a232eae6d0b09903396a330d/07.jpg" data-mid="171578024" border="0" src="https://freight.cargo.site/w/1000/i/34f494526d2be138d8a6e3c3b59b03c3b87a1100a232eae6d0b09903396a330d/07.jpg" />Marques Almeida -&gt; Nostalgia of youth <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/14a771f881edc1800435496483df3717e8a64beb01603dfa78ac06d6af3236d2/ui-challenge.gif" data-mid="178083825" border="0" src="https://freight.cargo.site/w/1000/i/14a771f881edc1800435496483df3717e8a64beb01603dfa78ac06d6af3236d2/ui-challenge.gif" /> Quick UI designs Quick UI designs&nbsp;Quick UI designs <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bb851cfcc49879764ecd9503abfebbd064ae207f33f1f9e4accc8409fd7ceaf8/blue-hair.gif" data-mid="178079098" border="0" src="https://freight.cargo.site/w/1000/i/bb851cfcc49879764ecd9503abfebbd064ae207f33f1f9e4accc8409fd7ceaf8/blue-hair.gif" />Illustrations <img width="618" height="597" width_o="618" height_o="597" data-src="https://freight.cargo.site/t/original/i/a1266b641b610af5dec9503e11a814d4f230443965c7c599b34ab660c52fb3c0/Rectangle-4.png" data-mid="197880148" border="0" src="https://freight.cargo.site/w/618/i/a1266b641b610af5dec9503e11a814d4f230443965c7c599b34ab660c52fb3c0/Rectangle-4.png" /> <img width="618" height="597" width_o="618" height_o="597" data-src="https://freight.cargo.site/t/original/i/5fedb30519424faf954da95b8aeb7e1038769511d78ff154409b63f9b104cd18/Rectangle-5.png" data-mid="197880149" border="0" src="https://freight.cargo.site/w/618/i/5fedb30519424faf954da95b8aeb7e1038769511d78ff154409b63f9b104cd18/Rectangle-5.png" /> <img width="618" height="597" width_o="618" height_o="597" data-src="https://freight.cargo.site/t/original/i/d0bb26e3ae63b5fe20cf1cebcf4760f7a7e73630cb711e0d157248f5c2714a99/Rectangle-3.png" data-mid="197880146" border="0" src="https://freight.cargo.site/w/618/i/d0bb26e3ae63b5fe20cf1cebcf4760f7a7e73630cb711e0d157248f5c2714a99/Rectangle-3.png" /> <img width="618" height="597" width_o="618" height_o="597" data-src="https://freight.cargo.site/t/original/i/799a190645bb19d7a92684e8a1f5f4ad527242ce3be822ac212547f879cb6b8c/Rectangle-2.png" data-mid="197880143" border="0" src="https://freight.cargo.site/w/618/i/799a190645bb19d7a92684e8a1f5f4ad527242ce3be822ac212547f879cb6b8c/Rectangle-2.png" /> Freelance -&gt;&nbsp; Examples of a few projects Let’s work together https://megdesh.com/About-me Sun, 14 Aug 2022 22:22:34 +0000 Meghana Deshpande https://megdesh.com/About-me Contacts + LinkedIn + Instagram About me Hey there! I'm Megh, a Visual Designer and Creative Strategist driven by a genuine love for my craft. Graduating with First Honours in Creative Direction for Fashion from LCF (London College of Fashion) was an amazing experience that truly shaped me. I'm not only passionate about storytelling, community-building, and brand elevation, but also about embracing new technology and constantly pushing myself as a creative. I thrive on learning and I'm confident in my ability to quickly teach myself new skills and stay at the forefront of industry trends. Eligible to work in the US, India and the UK ︎ Qualifications BA (1st Hons)Creative Direction For Fashion,London College of Fashion2021 Diploma (Merit)Fashion CommunicationCentral Saint Martins2018 A-levelsArt &amp; Design, Maths and PhysicsKendrick2017